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DGTouch

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4 min read

Some great ways to get more organic traffic to grow your small business 

www.dgtouch.com/blog/

We are typically talking about segments like Sports, law firms, Professional Services, Health Services and Product Companies that are, for the most part venturing to reach a steep local customer base.

One of the basic process you usually see small businesses take is to power paid advertising, both online and offline.  For example, you will see Advertising firms Google Adwords pay per click marketing, or Google Express local paid advertising.  In the offline virtual, you see the access to the key function with billboards and heavy investments in local newspaper advertising. Unfortunately, none of the rewarded advertising methods assist in the long term to build high quality growth in website traffic to your small or local business.  After all, once you stop paying for your Ad campaigns, your business is unconcerned from the Ad registry and you are nowhere to be found. The superior traffic to your small business website through more organic methods such as blogging and social media posts.  But this opens up a whole new set of troubles for small and local businesses such as:  who is selected to produce the content?  What are the themes we going to talk about?  And overall who is responsible for running these campaigns?

For discussion about commercial inbound marketer, you should long term growth in traffic to a website that mention blogging for your business.
Let’s start with Google and the value of search engine traffic that are producing stable, high value research and information. When you follow your competitors in any market or business category, the websites that are ranking the best and capturing the most traffic and the high quality content on a consistent basis. More high valued content refers your website is probably more authoritative than anyone else in your business venture. This keeps Google’s visitors and Google’s association of indicators that point to high value content, will elevate your website in the search results for high value keyword phrases.    
All of this results in highly targeted and valuable traffic coming to your website.

In today’s upbringing of social media, and the figure of hours per day people spend on their favorite social media apps, this is something that small businesses cannot overlook.  It is safe to guess that maximum of your target audience is dynamically engaged in at least one of the more popular social networking sites.  Such as it is LinkedIn, Facebook, Twitter, or Google+ or something more if you want to build traffic to your website and a stronger brand presence for your business, social media cannot be ignored. Each of the blog or content posts having their own unique URL is essence for you to share on your social media platforms. I would like to use the title and then use the shortened URL as the link of the blog post as the content to share in the social update for creating new visitors.

Finally, we have mentioned about how a blog can drive traffic to your small business website and the importance of sharing those blog posts across social media with a link back to your posts for attracting a higher quality audience to your website. In this way, every new comment from a high quality visitor adds value to your brand and more brand recognition for your business. Take this idea to a new level, and you are creating the opportunity to promote your brand to all of the future visitors who will come to your blog posts and read all of your comments.  By the way, you should look at the comment section of your blog posts as a way to invest in the brand authority of your business.
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